About bitStudio
We're an experienced team of AI researchers and engineers, with experience in ecommerce, photography, and design. We're on a mission to empower creators of all sizes by building the tools for the future of photography.
Our Story
While running his ecommerce shop during university, Kristo made a simple observation: high-quality product photography was too expensive and time-consuming for most businesses to access consistently.
After years of AI R&D, we finally saw an opportunity to apply cutting-edge AI technology to solve this problem, making professional imagery accessible to everyone.
What started as a research project quickly evolved into a powerful platform used by thousands of creators worldwide, from small Etsy shops to major retail brands.
Today, bitStudio is at the forefront of AI-generated imagery, with the best in class virtual try-on technology. We're continuing to innovate to push the boundaries of what's possible with AI.

Kristo Ojasaar
Founder
Over 10 years of experience building AI products and running ecommerce stores. Previously a Senior Software Engineer at Wise.

Owen LaCava
Founder
10+ years at the intersection of cutting-edge AI research and product dev, with roots in the startup world—including a Y Combinator-backed venture.