Graphene-X Kickstarter Campaign
Graphene-X founder Jorge Barros approaches garment design with cutting-edge materials, focusing on how people actually live in their performance apparel. The ThermAdapt Jacket is no exception, with smart-heating, a modular hood and sleeping mask, and a sleek aesthetic.
For their Kickstarter, Graphene-X needed visuals to highlight the utility of their design.
Instead of coordinating expensive international shoots, they turned to bitStudio to create a cohesive set of contextual lifestyle scenes that sit seamlessly beside their real-life shots and material tests.
The production package came together in just one day's worth of work, compared to the six+ weeks of planning and execution a traditional location shoot demands.
Production Timeline
Traditional 6 weeks
bitStudio 1 day
Production Economics
A high-quality photo shoot isn't cheap, and traveling to a natural setting adds cost and logistics overhead. Even with conservative cost estimates, a shoot in Highlands simply wouldn't be in the cards for this campaign.
Cost per category
Every red block is an avoidable cost once production happens inside bitStudio.
Scotland location shoot Estimate
Production personnel $12,000
Photographer, assistant, stylist, and 1–2 local models. Includes prep, shoot days, and on-location support.
Travel & transit $10,000
Long-haul flights for the core crew and gear from Hong Kong to Scotland.
Stay & on-ground logistics $5,000
Lodging, local transport, and per diem for a five-night schedule.
Post-production $3,000
Image selection, retouching, and color grading for final deliverables.
Contingency/Misc $1,000
Insurance
Total $31,000
bitStudio workflow Estimate
bitStudio $100
Ultra subscription
Total $100
Workflow in practice
Graphene-X utilized our Studio suite to generate and edit lifestyle shots with ease.
Render
bitStudio's generative engine is powerful and flexible, which allowed Graphene-X to quickly create additional shots that would resonate with their audience.
Remix
The ThermAdapt's modularity yields many wearable configurations, but it made the prospect of a photoshoot even more complicated: when should you swap between them? In bitStudio, you can shoot first and ask questions later.
Refine
Fine-tune every detail inside bitStudio—lift collars, adjust trims, and polish lighting without handing anything off to Photoshop.
Campaign Outcome
The ThermAdapt launch closed at 1,060% of its funding goal, thanks in part to the campaign-ready media bitStudio supplied in days instead of weeks. Graphene-X's clothing is intricate and versatile: with bitStudio, their visuals can keep pace with that product innovation without eating into its budget.
Meet with us
Set up a meeting if you'd like to learn more about how to use bitStudio for your brand.